Growing up, my mom always told me I could never do anything just once, it always had to be done twice. Whether it was throwing my retainer away on a lunch tray, breaking my new pair of glasses at recess, or tearing my ACL for the second time less than a year later, I somehow always found myself doing things over again.

I bring this up because my philosophy on advertising works the same way. The first idea is rarely the final one. Strong campaigns come from revising, refining, and sometimes starting over completely. I’ve learned to embrace that process. I’m persistent, detail-oriented, and not afraid to rework an idea until it’s right. No matter how many drafts or late nights, I won’t stop until the work is the best it can be.