Command Strips
Our Command Strips campaign plays on the idea that Command Strips are more secure than college relationships. Through cheeky headlines and playful visuals, we compare the unpredictability of college dating to the reliable hold of Command Strips. The campaign highlights how Command Strips provide a strong, damage-free hold without the commitment, making them perfect for college students and their ever-changing spaces and relationships.
Art Directors/Copywriters: Emma Wilder, Jackson Kronland
Secure Attachment.
This ad plays on the idea that size matters, but bigger isn't always better. By showing different sizes of Command Strips, it emphasizes that finding the right size gives you the secure hold you need.
Magazine Ads
We used a cheeky double meaning to highlight how Command Strips make hanging decorations easy. With a strong, reliable hold, Command Strips help college students put their stuff up without nails, tools, or wall damage.
Outdoor Billboard
This billboard uses the playful headline “Let it hang” alongside an oversized Command Strip that extends beyond the edge of the billboard to grab drivers' attention and make them double think about what their seeing. The 3D effect makes the design stand out from traditional billboards while emphasizing the product's reliable hold.
Bus Transit
By using a playful double meaning to show that a little can go a long way, Command Strip reinforces the idea that you don't need something big to make a strong, lasting impression.
This bus stop ad uses a playful checklist to highlight the long-lasting and strong hold of Command Strips. By comparing the product's reliability to unpredictable college relationships, it adds humor while reinforcing the campaign's message that Command Strips offer a more secure attachment.
Pop-Up
At the Sex, Drugs, and Rock & Roll event at Indiana University, or similar events across college campuses, Command Strips show students that when it comes to hanging up their stuff, they’re safe and secure. We turned the familiar look of a condom package into a playful, unexpected giveaway: individually packaged Command Strips designed to look like condom wrappers.