Indianapolis Motor Speedway Musuem
Each square of the flag is transformed into a window highlighting a different part of the museum: legendary cars, historic wins, driver stories, and unforgettable moments from the track. Visually, the campaign builds a mosaic of victory, where every black and white square reveals a new layer of racing history. Together, they form a complete picture of what it means to win an Indy 500. It invites visitors to step inside and explore each “piece” for themselves.
Victory lives here.
SOCIAL MEDIA
This social media campaign for the Indianapolis Motor Speedway Museum uses the iconic checkered flag as a visual bridge between past and present, showcasing the evolution of racing history through engaging side-by-side imagery. By pairing vintage moments with modern vehicles and museum exhibits, the campaign highlights how victory, innovation, and legacy continue to live on at the Speedway. The nostalgic yet dynamic creative connects longtime racing fans with new audiences, while captions reinforce the museum as the home of unforgettable stories and legendary achievements. Overall, the campaign builds excitement, strengthens brand identity, and encourages followers to experience where racing history comes to life.
This out-of-home campaign for the brings the spirit of the racetrack into everyday urban spaces through bold, immersive street-level design. By transforming crosswalks into checkered finish lines and integrating the message “Victory Lives Here,” the campaign creates an immediate connection between the public and the legacy of the Speedway. The striking visuals use movement, perspective, and iconic racing symbolism to capture attention while reinforcing the museum as the home of champions, history, and innovation.
PR ACTIVATION
out of home
This PR activation brings the excitement and tradition of the Indianapolis 500 to life by turning Indianapolis into an interactive experience through a citywide scavenger hunt. Centered around the Indianapolis Motor Speedway Museum, the campaign encourages fans to visit iconic landmarks, engage with the city, and feel more connected to the race beyond just watching it.